[I joined the Sierra Club last year and they are asking me to renew. This is the reply I'm sending.]
To Whom It May Concern:
I’ve been asked to renew my membership, and I’m not going to. I thought you might like to know why.
While I was disappointed with your earlier national position supportive of the hydro-fracking that is set to cause so much trouble in my state, feeling undermined as I and other local activists worked to keep this industry at bay, I’ve been impressed otherwise with your work on a wide variety of issues. Overall I like the Sierra Club. We are on the same side – we recognize how crucial it is to act now to avert disaster.
However, there is one huge environmental issue on which we seem to disagree, and that is meat. I could live with your simply ignoring this issue, like so many other environmental organizations, and you certainly do that. I counted two articles in the latest newsletter alone (May/June 2012) on which your silence on animal products was deafening. “Water, Water Everywhere” told readers about the water impact of some items, including several which are probably not discretionary, such as tires and cement, while not mentioning beef’s and milk’s huge waste of water. Beef and milk are 100% optional purchases, and your readers will probably make these purchasing decisions within hours. The other article was “Fighting Climate Change With Family Planning.” The point of the graph is to show that family planning can be as helpful as things like running cars on clean hydrogen, and is an important part of the solution. But if the U.N. is correct that livestock causes 18% of greenhouse gases, much more than cars, why is it not listed there instead of cars? Why did it not earn any place in this chart?
In short, I did not see a single mention of diet as any part of a problem or solution to any environmental issue in this magazine, nor do I recall seeing any in the issues I have received over the past year.
Instead, unfortunately, unbelievably, you promote meat. I usually see meat and dairy praised on your “Enjoy the Green Life” page, and this month, “Enjoy Fast Food,” was no exception. You didn’t take the hint when Michael Pollan refused to recommend fast food, but instead forged ahead to print “fast-food fare that environmentalists can order with a clear conscience,” as recommended by restaurauteurs with no apparent qualifications to answer this question authoritatively. So you endorse the “burrito bowl with chicken or steak, beans, veggies, sour cream, cheese, and lettuce”? Chipotle has terrific vegan options; did your writer calculate the impact of this meal compared to a vegan version? How can your magazine pass this recommendation on to your readers without comment? And what about Le Pain Quotidien’s item, consisting apparently entirely of ham, cheese, and egg? What are you thinking? These items are an environmental nightmare! Organic means no pesticides or hormones were used, but says nothing about the greenhouse gases, the manure lagoons, the incredible waste of water and energy, and the breath-taking waste of feeding perfectly good food to animals so they can process it inefficiently through their guts, giving you less than you put in. These items may be less wasteful and polluting than typical fast food, but that is an incredibly low bar to jump over. I’m not insisting you should print attacks on these menu items, but you should not be claiming they’re guilt-free or conscience-clearing.
I recall tearing my hair out when the Sept/Oct 2011 issue arrived and I read this same column to find you promoting a single-serve microwaveable beef pot roast, telling readers it’s “Earth-Friendly” because its tray is made partly of calcium carbonate so it uses 40% less plastic and emits 55% less greenhouse gas pollution. But they could switch their packaging from illegally-harvested mahogany crates to recycled banana leaf envelopes and it still wouldn’t change the fact that beef is the worst thing for the environment you can eat, and a single-serving frozen meal is probably one of the worst ways to eat it. You concluded, “It’s nice to see a well-established brand make a proactive move toward a more sustainable environment.” Are you serious? Put something better in the calcium carbonate box. I get that you want to reward companies that want to do the right thing, but this product is a total green-wash, and you’re using member donations to help them do it. I subsidize beef enough through my taxes.

From Sierra Magazine
Back to the current issue, you report in “The Next Big Thing” that perhaps “summer barbeques will solve all our problems.” After mentioning that readers might enjoy a steak this summer, you tell us, without apparent irony, that bio-scientists have found a new “sustainable fuel source:” beef. Is there any other environmental organization or independent scientist who has studied these food issues and who believes that beef is sustainable? I suspect Amtrack wants to use beef tallow not because it’s particularly earth-friendly to produce, but because in these times of high fuel prices it is a cheap, available byproduct, given Americans’ appetite for hamburgers. Unfortunately, tallow is a cheap, available byproduct of an unsustainable livestock industry which is responsible for a large part of most of the environmental crises we face, from water and air pollution, energy waste, acid rain, greenhouse gases, desertification, land degradation, loss of biodiversity, loss of habitat, food-borne illnesses, and antibiotic resistant bacteria. Did your writer take these factors into account when trumpeting the hydrocarbon and CO emissions reductions? Magnifying all these problems by endorsing an increase in the demand for beef tallow is the opposite of what the Sierra Club should be doing.
I have been tabling at environmental and health fairs on these issues for the last five years or so, and I am heartened to see a change: people I talk to are starting to arrive at my table already somewhat aware that their diet has an impact on the environment. But so far this change is no thanks to the Sierra Club; vegetarian organizations are fighting this battle against ignorance mostly alone. I hope to someday read that the Sierra Club is joining, even leading the effort of encouraging people to consider how their diet affects the earth. You don’t have to nag people to be vegan – just be upfront and accurate as you go about discussing issues which diet affects.
A first step would be to stop promoting it. I can’t support an organization that does that.




I’ve begun reading Just Food by James E. McWilliams, but I don’t think I’m going to finish it. It was recommended by a fellow vegan, activist Colleen Patrick-Goudreau, and I found myself wondering several times whether I’d gotten the wrong book.
I had copies of the same books as last year, so showed them the same images from Charlotte’s Web and Minerva Louise. I said I loved these books and thought they were great for depicting kindness and loyalty, for instance, but they they were not very good at showing today’s farms. I said most animals had not lived on farms like this for 50 to 60 years, and that it was important to understand that because it was hard to see how Wilbur and Minerva Louise could be threatening the environment.



